iYURA follows the traditional formulations from the ancient Ayurvedic texts. Ayurveda believes in beauty from within and thus gives guidelines of healthy living, diet, and daily and seasonal regimens to follow to enhance health, immunity, youthfulness and inner beauty that is radiated outside. These revered texts don’t have formulations for makeup, and since we want to bring you the real Ayurveda in its purest form, we don’t have a makeup line.
